even if that stuff was proven to be more effective than good quality JHP ammo there is absolutely no way I would ever carry it in a defensive handgun. anyone packing that stuff involved in a shooting is going to see those ads once again they are going to be shown to the jury in a criminal or civil trial to show what type of bloodthirsty monster you are that regular proven JHP ammo wasnt good enough for you. you had to havee the "fang" design bullet with "shape charge" performance. and that shows how your real reason for carrying a gun was not for self defense but rather your longing to maim or kill others at the first opportunity.