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How come Acadamy Sports sells Blazer aluminum 9mm 115gr FMJ in the 50rd box for $3.86 and Midway (and others) sells the same stuff for $7.79?
 

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A lot of stores will have something priced below their cost because they know it will bring people through the doors, and they count on the fact that you will look around and buy other products while you are there as well. They look at the money they lose on the ammo as an investment.
 
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