Looks like it is WAY overpriced. Just looking over the GHB I think the same could be had for $140 easy, less if you shop around, but atleast they actually use some nice stuff like a Fenix flashlight but still, if you have a few minutes to swing by an outdoors store or 2 and your local wally world, you could make that exact kit for about half what they are selling them for. Did not use my time to look at the higher priced kits. I would say build your own, but use the detailed list as a good guide of "what" to buy.
Having put together a BOB, a GHB, and a medical bag, and am now working on stocking for a "bug-in" ... I'm not sure that the stuff offered on that site is so over priced. I've spent thousands of dollars, and lots of time and effort doing mine over the past several years.
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