I thought this was a good read.
Three key questions will always be whom do you want to communication with, over what distance, and are they using the same bands (ie., ranges of frequency)?
I found a series of emails I sent to a friend approximately two years ago. I will post them here so anyone may make use of the information. Note I have both a GMRS license and an Amateur (Technician) license.
The FCC offers a license with no testing, and it covers the family...