Gander mountain use to give a 10% discount on all merchandise other than firearms to all retired and active duty military. I was in the Lake Mary, Florida store last week and was told that they where no longer offering a discount for retired and active duty military. Over the last couple of months I had purchased over $2000.00 worth of merchandise and really enjoyed the discount. I e-mailed Gander Mountain and they said that they will offer a discount on phone and internet orders but not in stores. But in the future I will look at other places that offer a discount to those that serve.