JC Penny's stock (down)

[getanxd]

i guess that gay married father's day couple sells pitch ad didn't do nearly as well as expected!

J.C. Penney stock plunges on president's exit - Jun. 19, 2012

art cut/paste:

NEW YORK (CNNMoney) -- Shares of retailer J.C. Penney plunged 8.6% Tuesday, as the departure of its president after less than nine months on the job cast fresh doubts on the company's new marketing strategy.
The drop sent J.C. Penney (JCP, Fortune 500) shares to $22.25 at Tuesday's close, down 36.7% year to date.

The company announced late Monday that Michael Francis, who was wooed away from rival Target (TGT, Fortune 500) in October with great fanfare, had left the company effective immediately.
Francis and new CEO Ron Johnson had been leading the effort to change the marketing focus at J.C. Penney. In February, it announced what it called "Fair and Square Pricing," which aimed to attract customers with continually low prices rather than traditional sales.
The company said Johnson, who made his reputation as the head of Apple's (AAPL, Fortune 500) very successful retail operation, will assume Francis' marketing and merchandising duties.
But the new marketing strategy has been off to a rough start. The company disclosed last month that same-store sales plunged 19% in the fiscal first quarter, and that online sales tumbled 28%. It also reported a much bigger than expected loss and suspended its dividend.
The executive shakeup raised alarms on Tuesday.
"This surprise announcement is a catastrophic blow to the bull case on JCP," said Charles Grom, retail analyst with Deutsche Bank, in a note to clients. "The lack of continuity within the [executive offices] has to be a concern considering the company is only at the outset of its turnaround effort.

0:00 /1:44JC Penney: From bad to worse to even worse
"We're afraid the environment [at Penney's headquarters] has become 'Ron's way or the highway,' which is never a good culture for a company trying to find itself," he concluded.
But the move was praised by Penney's largest institutional shareholder, Bill Ackman, chairman and founder of hedge fund Pershing Square Capital Management, which owns 18% of the company.
Related: Is J.C. Penney the future of retail?
"It was the right decision," he told CNNMoney Tuesday. "The company has had difficulty communicating its marketing message. Ron [Johnson] felt the need to personally take over that area of responsibility. I think it's the right decision, and I have enormous confidence in Ron."
Ackman said Penney will be changing and fixing its marketing strategy. He said he's not become any less bullish about the stock despite its problems so far this year.
"I liked it at $30. I've got to like it at $22," he said

[N.E. Tx.XD]

Does not surprise me at ALL, and wonder why JCP would be surprised to see their offerings down.

They should know that a long standing American company that they are, that the majority of Americans do not like the pandering to a minority sexually oriented section of the population. That we just can not appreciate that our "normal" values are being circumvented and minority positions shoved down our throats; Forcing us to like it.

Well it has backfired. We have the power to bring them down a notch or two, and to say, "We don't have to put up with you forcing a non-traditional agenda. So, we just won't buy your CRAP!"

I don't, and wouldn't set foot in another again.

[Gildere_XD]

Originally Posted by N.E. Tx.XD

Does not surprise me at ALL, and wonder why JCP would be surprised to see their offerings down.

They should know that a long standing American company that they are, that the majority of Americans do not like the pandering to a minority sexually oriented section of the population. That we just can not appreciate that our "normal" values are being circumvented and minority positions shoved down our throats; Forcing us to like it.

Well it has backfired. We have the power to bring them down a notch or two, and to say, "We don't have to put up with you forcing a non-traditional agenda. So, we just won't buy your CRAP!"

I don't, and wouldn't set foot in another again.

How exactly are your values being circumvented by their ad having two dads on it? How exactly does it affect you in any way?

Oh noes, someone doesn't share your hatred of minorities, better punish them.

[cz75luver]

Originally Posted by N.E. Tx.XD

Does not surprise me at ALL, and wonder why JCP would be surprised to see their offerings down.

They should know that a long standing American company that they are, that the majority of Americans do not like the pandering to a minority sexually oriented section of the population. That we just can not appreciate that our "normal" values are being circumvented and minority positions shoved down our throats; Forcing us to like it.

Well it has backfired. We have the power to bring them down a notch or two, and to say, "We don't have to put up with you forcing a non-traditional agenda. So, we just won't buy your CRAP!"

I don't, and wouldn't set foot in another again.

[Talon]

All Penny's is now is just another crappy Target store....

What they failed to realize, was that people like my family were faithful to Penny's because of thier sales and clearances selections for some quality clothes and items.

Every summer before the start of school we'd spend $600.00-700.00 on clothes for my kids. Then shop throughout the year as needed. All in all about $1100 a year we would spend at Penny's.

After visiting the "new improved" Penny's one time.. We have stopped shopping at Penny's, its a whole different vibe now,and it's turning into just another box store.

[Groo]

It doesn't matter what you think of gay marriage, it is a very tiny minority and would still be even if it was legal in all 57 states. Then you have a small minority of that tiny minority that would have much interest in Fathers Day, and a minority of those that might consider shopping at JCP. So those adds appealed to a minority of a small minority of a tiny minority. That can hardly be sales gold no matter how you cut it. The fact that some executives of a major retailer couldn't see that tells me they are completely blinded by political correctness and have no business being in charge of other people's money.

[Talon]

How exactly are your values being circumvented by their ad having two dads on it? How exactly does it affect you in any way?

Probably in the same manner his comments affected you? What one finds offensive another may find it purely acceptable. We are all driven by our morals/values.

[Talon]

Originally Posted by Groo

It doesn't matter what you think of gay marriage, it is a very tiny minority and would still be even if it was legal in all 57 states. Then you have a small minority of that tiny minority that would have much interest in Fathers Day, and a minority of those that might consider shopping at JCP. So those adds appealed to a minority of a small minority of a tiny minority. That can hardly be sales gold no matter how you cut it. The fact that some executives of a major retailer couldn't see that tells me they are completely blinded by political correctness and have no business being in charge of other people's money.

Damn.....

[Gildere_XD]

Originally Posted by Groo

It doesn't matter what you think of gay marriage, it is a very tiny minority and would still be even if it was legal in all 57 states. Then you have a small minority of that tiny minority that would have much interest in Fathers Day, and a minority of those that might consider shopping at JCP. So those adds appealed to a minority of a small minority of a tiny minority. That can hardly be sales gold no matter how you cut it. The fact that some executives of a major retailer couldn't see that tells me they are completely blinded by political correctness and have no business being in charge of other people's money.

You're ignoring the demographic of people who aren't gay, but support gay rights and are willing to vote with their dollar to support that. I'm in that group. The door swings both ways.

I think it's just a fundamental difference between groups of people. You see it as being politically correct, they see it as an equal rights issue. The fact of the matter is, if you're gay you are legally at a disadvantge in many situations where a straight person wouldn't be. Can you blame them for fighting to change that?

Fact of the matter is the gay rights movement is on the upswing. Within 10 years sexual orientation is going to be a protected class, and gay marriage will be legal. JCpenny's is playing the long game by buying into and supporting them now.

[N.E. Tx.XD]

Originally Posted by Gildere_XD

How exactly are your values being circumvented by their ad having two dads on it? How exactly does it affect you in any way?

Oh noes, someone doesn't share your hatred of minorities, better punish them.

How did I know that someone would have to stand up and defend their (JCP) choices of advertising. Or are we just playing the advocate to the other point of view?

Whichever and anyhow.... If you have ever studied advertisement, you can see that you want your product to be associated to a value that your customer has, whatever that may be. Whether it is personal or associated to an activity that you enjoy. You want your customer to feel that they have a want or belonging to a product that your selling.

Now allot of this becomes personal. Removing and replacing an image that I am not expecting to be traditional, is circumventing what I was expecting, and can no longer associate my values to said. It effects me and has obviously shown to effect LOTS of other people enough that their stock options have fallen. Does it effect me directly? No, other than I don't care see it, or to have to explain to my children or grandchildren what is going on. If your gay, you see that JCP is promoting an orientation that you would like everybody else to see as normal. That's all well and good, but from a business management and marketing strategies, not such a good decision. And it shows.

I just exercise my right to disagree with them, and not buy their Crap. And looks like LOTS of other people have too. Never said that I hate minorities, nor suggested punishing anyone. You can do what ever the hell you want here in this country, just please don't force me to accept it.

I am hetro, but I have many friends that are gay. But of those friends I do keep they are not flaming, dancing around in parades, acting, talking, walking advertising or pushing their gayness.

It is just my opinion and we can differ and still get along just fine. Your sexual orientation of choice should be personal and kept to yourself. I shouldn't have to accept it or their agenda on what everyone else should think as normal.

It does seem that JCP will be reconsidering their heading. And since making a profit for their shareholders is the bottom line, seems like a good idea, or whom ever is making these command decisions will find themselves working for another company or in the unemployment line.

"Have a Good Day!"