I know the feeling, CSTripp.
The last time I bought any Blazer 9mm, it was $3.86 a box at Academy. Not knowing the price was going to go up the next week, I only bought 3,000 rnds. By the time I got home (we live about 60 miles away from the B/CS Academy), I decided that at that price, I should have bought at least another 10,000 rnds but before I could get back there, it had gone to $4.99 a box and has been going up ever since.
This latest increase (Sept. 1) was announced back in June/July by ATK (parent company of Federal/CCI/and a few others) and they said they expected the rest of the industry to follow suit. All things being equal, it's going to happen since you wouldn't expect the people who make the product to increase their price and the distributors to take a loss. These increases will "most likely" be affecting the reloading components also, so those of us that have gotten into reloading will also be paying more (unless you stocked up a little ahead of time).
My wife now has here CHL also and shoots 9mm while I am now shooting .45 ACP, so trips to the range are getting pretty expensive.
To answer your question-No, I don't think you are a chump. Prices will be going up. But then again, maybe we're all chumps for continueing to pay these prices to feed our "addiction" (as if we had a choice).